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Tourism department presents new Tennessee logo

 
Posted Thursday, July 17th 2014 @ 11am  by News Center

 NASHVILLE, TN (AP) _ Tennessee's tourism agency has a new logo and ad campaign aimed to spark travelers' interest in a vacation that can only be made in Tennessee.

 

  The Tennessee Department of Tourist Development's ``Made in Tennessee'' campaign features original music from Tennessee musicians and highlights other unique aspects of the state. 

 

  Tourism Commissioner Susan Whitaker said in a news release announcing the new branding that the campaign will emphasize Tennessee's scenic beauty, music, history and family-friendly attractions.

 

  The campaign will include famous Tennessee residents like Dolly Parton and Jack White. 

 

  According to the department, tourism is Tennessee's No. 2 industry, with a $16.2 billion annual economic impact. 

 

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